Hello, I am Meera
After seven years leading analytics at two consumer brands, I now work with a handful of teams at a time. Most come to me with the same problem: lots of data, three tools that disagree, and nobody sure which number to trust.
I fix the plumbing, agree the definitions with you, and hand over dashboards your team can run without me.
How I work
Every project moves through the same four stages, so you always know what comes next.
Stage 1
Collect
Connect your store, ads, CRM and spreadsheets into one place. Shopify, GA4, HubSpot, Google Sheets.
Stage 2
Clean
Find the duplicates and gaps, agree what each metric means, and write it down.
Stage 3
Model
Build tested tables for customers, orders and campaigns in SQL and dbt.
Stage 4
Show
Dashboards in Looker Studio, Power BI or Tableau, plus a short training for your team.
Client results
Repeat purchase rate, %: 21, 22, 21, 24, 26, 27. +22%
Found the 18% of customers who drive half the revenue
Skincare brand · 2025
Cohort and repeat-purchase analysis that reshaped the loyalty programme.
- +22% repeat purchases
- 6 weeks project
Hours spent on the board pack each month: 26, 22, 12, 6, 4. -85%
One revenue number for the board
B2B SaaS · 2024
Reconciled billing, CRM and finance data into a single MRR model with a monthly board pack.
- 3 to 1 revenue reports
Return on ad spend by quarter: 1.1, 1.2, 1.5, 1.9. 1.9x
Ad spend moved to the channels that pay back
Home decor brand · 2024
Channel-level return on ad spend from first click to second order.
- 1.9x blended return
Kind words
Meera gave us one number everyone trusts. Our board meetings are shorter and much calmer.
Rohan S.Founder, B2B SaaS She explained every step in plain words and left our team able to run it all ourselves.
Ishita K.Head of growth, skincare brand The cohort work changed how we think about loyalty. Worth every rupee.
Arjun P.CEO, home decor brand
Tell me about your data
A few lines are enough. I reply within two working days.